One of the most iconic Texas brands there is.

Stetson Shoots

2018 / Cameras Used:

Hasselblad 500 c/m

Leica M6

Fuji GFX100s

Fuji XT-4

When you work with humble, hardworking people, you tend to land some cool projects. Thanks to my buddy Kirk Thurmond and the work we had done with a few other brands, I came to work with Stetson! There are some people you love working with, and Kirk is one of those guys. It feels more like hanging out than working, which is exactly what Stetson wanted us to do. They wanted us to tell the story of a day in the life of the artist. The cool thing about Stetson is they’re definitely a cowboy brand but, they have continued to evolve and taken the southern charm we love here in Texas to bigger cities around the U.S. and other countries. I think this video shows that. A modern Texas man, living life in the city, rocking a Stetson. Since then I have been able to partner with them to capture Artists, and Athletes.